Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Dye 60ml

The colour that changes everything with ME+ Technology. Pure, balanced colour results with natural depth and shine. ME+ reduces the risk of developing a new allergy to hair colour.*

 *FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each colouration. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

- Less hair damage colour after colour ** (Help neutralise free radicals in hair during colour formation ** Versus previous Koleston Perfect.

- Simple 1:1 mixing ratio

- Up to 100% grey coverage

- Depending on the colour, Up to 3 or Up to 5 levels of lift