L'OREAL PROFESSIONNEL HAIR COLOR DIA RICHESSE .20 SHIM PURPLE 50ML

DIA Richesse is a tone-on-tone ammonia-free semi-permanent haircolor that blends first greys and provides deep, rich subtle reflects and exceptional softness and shine. Perfect for first greys or subtle color twists!

WHAT IT IS
DIA Richesse is a gentle tone-on-tone ammonia-free semi-permanent haircolor that blends first greys or adds natural color veil, while providing deep, rich subtle reflects and exceptional softness and shine. 

WHAT IT DOES
• Gentle tone-on-tone gloss color
• Covers up to 70% greys 
• Lifts up to 1.5 levels
• Protects the fiber
• Deep, rich yet subtle reflective tones
• Exceptional softeness and shine

WHAT ELSE YOU NEED TO KNOW
• Gentle ammonia-free formula
• Smooth and protective technology 
• Perfect recruiter to haircolor 

Our favorite services with DIA Richesse:
• Cover first greys
• Add a subtle color twist

SERVICE / PRODUCT :  
DIA LIGHT, Ammonia-Free Demi-Permanent Gel-Crème Haircolor.
Perfect toner after any lightening service. 

MIXING RATIO:
1:1,5 

DEVELOPERS:
DIActivateur 9 vol / DIActivateur 15 vol 

TIMING:
Virgin : 20min
Color Match/Refresh : Up to 20min
Cover up to 30% White : 20min
Cover up to 70% White : 20min