L'OREAL PROFESSIONNEL HAIR COLOR MAJIREL HIGH LIFT ASH VIOLET 50ML

Our coolest and most neutralising blonde. Enriched with Ionène G™ and Incell to strengthen, protect and maintain the integrity of the hair.

• Hair is 45% more conditioned after colour*

• Lifts up to 4.5 levels and deposits tone

• True to tone, long lasting colour results

*Vs condition of hair that does not contain Ionène G

L'Oréal Professionnel's coolest and most neutralising blonde shades tailor-made. Enriched with Ionène G™ and Incell™ technology, the formula helps take care of the hair fibre providing silky soft feeling hair with up to 4.5 levels of lift. Enhanced with Icium+, a new iridescent colourant used for the first time in L'Oréal Professionnel's products. The formula provides extra neutralisation delivering shimmering icy cool results. Majirel High-Lift does not cover white hair. It is possible however, to apply Majirel High-Lift to hair that has a small percentage (30% maximum) of evenly distributed white hair. For global, full head application, use on virgin hair only. For coloured hair, use for touching up the roots only.

Majirel High Lift should be mixed in a 1 to 2 ratio, i.e. 50ml (1 tube) of Majirel High Lift + 100ml of L’Oréal Professionnel Cream Oxydant 30 volume (9%) or 40 volume (12%) for lightening up to 4½ levels. On light bases or when maximum lightening is not required, we recommend using L’Oréal Professionnel Cream Oxydant 30 volume (9%).

APPLICATION

Wearing suitable disposable gloves, apply with a brush to dry, unwashed hair. Begin application at the roots.

DEVELOPMENT TIME: 50 MINS

To achieve optimum lightening, leave for the full development time. During the development time, the colour of the mixture will change. This is normal and has no effect on the final colour result To refresh reflect, add a small amount (15ml) of warm water to the remaining mixture and emulsify through to the lengths and ends for the last 5 minutes of the development time After the development time, emulsify carefully RINSING Rinse the hair well until the water runs clear. Shampoo with PRO classics color shampoo FIRST TIME COLOUR or large regrowth application:

“VIRGIN HAIR” TECHNIQUES

Wearing suitable disposable gloves begin the application on the length and ends. Leave on for 15 minutes, then apply to the roots and leave on for 50 minutes

LENGTHS AND ENDS THAT ARE TOO LIGHT or very sensitised: “COLOUR IN” TECHNIQUES

Apply Majirel High Lift to the roots to obtain the desired lightening effect. Leave on for 50 minutes. Colour match the lighter ends by complementing with a corresponding DIA Light shade.

LENGTHS AND ENDS THAT ARE TOO DARK or have incompatible reflects: “COLOUR OUT” TECHNIQUES

To cleanse a shade or remove an incompatible reflect (gold, copper or too ash) up to 1 level of difference between the shade remaining on the lengths and ends and the desired shade: cleanse with Efassor mixed with very hot water. To cleanse a darker shade in order to obtain a lighter shade over 1 level of difference between the shade remaining on the lengths and ends and the desired shade: cleanse with Efassor and L’Oréal Professionnel Cream Oxydant 20 volume (6%) or 30 volume (9%). Wearing suitable disposable gloves after cleansing or deep cleansing, apply Majirel High Lift to the roots Leave on for 15 minutes. Select a suitable Majirel shade, avoid contact with the mixture applied to the roots – used with L’Oréal Professionnel Cream Oxydant 20 volume (6%) – and take through to the lengths and ends.

LEAVE ON FOR 35 MINS

Aqua / Water,Cetearyl Alcohol,Oleth-30,Hexadimethrine Chloride,Ammonium Hydroxide,Oleic Acid,Oleyl Alcohol,2,4-Diaminophenoxyethanol Hcl,P-Aminophenol,M-Aminophenol,Sodium Metabisulfite,Ethanolamine,6-Hydroxyindole,Thioglycerin,-2,5-Diamine,Ammonium Thiolactate,2-Methyl-5-Hydroxyethylaminophenol,Pentasodium Pentetate Benzyl Alcohol,2-Oleamido-1,3-Octadecanediol,Resorcinol